LinkedIn Marketing and How to Maximize Growth Online

LinkedIn Marketing: An Effective Guide to Growth

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It’s no surprise that having a strong LinkedIn practice is imperative for growth on LinkedIn.

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My impressions were up 1172.8% over 90 days because of a few simple factors. 

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Do you want to know my super awesome, hook-worthy special sauce? 🤫

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Well, it's not that super.

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Or special.

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Or saucy.

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But it's awesome and it works.

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Play the Game

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LinkedIn gives us tools such as carousels, videos, polls, and images. The algorithm rewards us when we utilize these features. 

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LinkedIn created these features for a purpose and when we are in their arena, we need to play by their rules even if that feels strange or foreign to us. 

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Similar to Reels, Stories, or Carousels on Instagram, we WIN when we show these platforms that we are participating by using the features they have built for us.

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Consistency 

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It's consistent posting and engagement, with a sprinkling of understanding your audience.

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It's posting when you have a hard time creating content.

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It's posting even when you don't get the response you wanted.

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It's posting when imposter syndrome busts in to say "Hey, you suck lol".

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Posting consistently lets people know you are serious, earning their trust to value your opinions.

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Don't expect people to trust your opinions immediately. Earn it. Consistency is the foundation for growth and trust-building.

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Engagement is King

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Think about it.

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If you want people to like, comment, or repost your content, you also need to do that. 

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LinkedIn is about community and connection, and if you are not genuinely connecting with your network, your posts fall into the same meaningless category as so many others. 

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That’s not to say you have bad content, or that what you have to say is meaningless. 

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It means you need to focus on nurturing the network you’re cultivating before you expect people to start liking, sharing, and reposting your content. 

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Comment authentically, reach out with a meaningful message before you connect with someone, and support their growth as well. 

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Keep in mind, that all ships rise with the tide. 

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